Story & Slide: The Art of the Deck is where I share lessons from 30 years helping executives and teams craft presentations that drive decisions. Each issue breaks down practical strategies, common pitfalls, and audience-tested techniques to help you build slides that speak clearly, confidently, and persuasively—especially when the stakes are high.
Why Font Consistency Isn’t Just a Branding Thing. It’s a Trust Thing
Another Tips & Tricks article. Fonts may seem like a detail until they quietly break your presentation. Inconsistent fonts are…April 7, 2026The Science of Persuasion: Designing Presentations That Drive Action
Persuasion is both an art and a science, especially when it comes to designing presentations that drive action. Understanding the…March 31, 2026Slide Design Secrets That Make Your Deck Impossible to Ignore
This article kicks off another Tips & Tricks entry. A good slide is easy to ignore. A great slide gets…March 24, 202610 Reasons You Need a Specialist: The Unique Value of Presentation Designers
In high-stakes business settings, mediocre slides cost attention and opportunities. Whether you’re pitching clients, briefing stakeholders, or aligning internal teams,…March 10, 2026Creating a Connection: Building Trust and Credibility with Your Audience
Building trust and credibility with your audience is crucial for effective presentations. When your audience trusts you and believes in…March 3, 2026The Glance Test: How to Know When a Slide Has Too Much Going On
This article kicks off a new Tips & Tricks format. These are short, hands-on pieces focused on simple tests and…February 24, 2026Examples of Effective Storytelling in Corporate Presentations
Storytelling is a powerful tool in corporate presentations, capable of turning dry data into compelling narratives and complex ideas into…February 17, 2026Using Psychological Triggers to Enhance Presentation Impact
Creating a powerful presentation isn’t just about looking good. It’s about connecting with your audience on a deeper level. By…February 10, 2026The Hero’s Journey in Business Presentations: How to Structure Your Story for Maximum Impact
The Hero’s Journey is a classic storytelling framework that has been used for centuries to create compelling narratives. It involves…February 3, 2026The Big Idea: How to Choose the One Message Your Deck Should Be Built Around
Most presentations don’t fail because of bad data, weak visuals, or dull delivery. They fail because the audience walks away…January 20, 2026Crafting a Compelling Narrative for Your Corporate Presentation
Storytelling is an age-old art that has the power to captivate, engage, and persuade. In the realm of corporate presentations,…January 13, 2026Why Your Audience Is the Hero, Not Your Slides
The presentation is in less than a week and you’re still staring at blank slides. You know the final deck…January 6, 2026